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A Seat at the Table |
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Broadcast, satellite and cable network ad sales leaders Stephen Appel, Michael Finn and Jeff Lucas discuss the growing role and influence of direct response on their overall businesses. Read more. |
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DR to Branders: Want the Secret? Get in Line |
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"A month ago in this space, I wrote about the widespread belief in direct response marketing that is almost always evident in the housewares vertical. Today, as I take a quick break from the show floor at Chicago's McCormick Place, I can gladly report two things: the housewares business is alive and well, and the direct response players in the housewares business are hotter than ever." Read more. |
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The Billy Mays Economic Indicator |
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How long is this recession going to last? That's the $64,000 question. Well, look no further than your television for the answer. Read More. |
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Infomercials Find Their Way to Television’s Prime Time |
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The last two Saturday nights, CBS’s prime-time lineup included “Game Show in My Head,” “48 Hours Mystery” — and lots of infomercials. The two-minute commercials, for a DVD set of “The World at War” and a CD of relaxing classical music, both from Time Life, ran during almost every show on the network’s recent Saturday nights. Read More. |
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